Campaign strategy resulting in 300% more conversions.
Client: Plataforma Eje (Non-profit organization)
Project Details/ Goals:
Create a social media strategy to get new sign ups for a cultural incentive program.
Creative Process and Strategy
We created a series of carousels around the initiative using storytelling techniques
We designed a specific visual aesthetic for this effort, to differentiate it from previous campaigns
Campaign Creative Assets Examples
Campaign Results
We increased sign-ups from 6 the previous year to 25 the year of the campaign, resulting in a 300% increase and surpassing the goal of 15 sign-ups.