Instagram Transformation for Non-Profit Organization

Client: Coordinadora Paz Para Las Mujeres (non-profit organization)

Project Details/ Goals:

  1. To increase awareness of the non-profit’s efforts and grow Instagram Page

  2. Do a feed transformation for a more modern and eye-catching look

Creative Process and Strategy

  1. We did a full Instagram design transformation, opting for bolder colors and imagery, to attract a younger audience

  2. We created a new content strategy focused on shareable content. The results: Over 8k organic new followers to the page in the difficult-to-grow non-profit niche, due to the abundance of heavy topics.

  3. Humanizing the non-profit while introducing face-to-cam video content, and interviews.

We exchanged neutral colors and text-heavy carousels with a bold, modern color palette and intentional design: enough to make it very eye-catching while leaving negative space for the post to breathe.

Feed Transformation

  1. In the last 28 days, we saw a significant increase in reach, impressions and engagement (see insights above)

  2. Growth of 8k+ 100% organic followers on Instagram (over 9 months)

Metrics and Results