671% Growth and 5 Viral Videos in 6 Months

Client: 9 Millones

Project Details/ Goals:

  1. To increase brand awareness and grow Instagram Page

  2. Increase visits to company web page

Creative Process and Strategy

  1. We built a new content strategy for the brand based on short-term and long-term business goals.

  2. We created a signature series targetting the brand’s ideal audience using Instagram Reels.

  3. We created founder-focused content combined with storytelling techniques to build community and brand awareness

This brand is an independent journalism company focused on Puerto Rican news for people living on and outside the island. To attract more of their target audience, we created a signature series focused on highlighting forgotten or unknown Puerto Rican events and people. The series was called Diasporican History, and it gathered over 369K views over 5 reels.

Click HERE to watch one of the videos

Signature Series

  1. We saw a 671% follower growth in the account in 6 months

  2. Engagement increased by over 5000%!

  3. Visits to the webpage increased 107%

Metrics and Results